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Raising 100 critters. Expanding the beetle breeding enthusiast community in the workplace and the local neighborhood.

Yoshihide Nojiri

Chief Manager
Sales Development Department 1
Sales Promotion Office
Digital Transformation Platform Services Sales Management Group
Sales Management Group


After starting to breed them six years ago, Mr. Nojiri currently keeps around 100 beetles in his house.
He started raising beetle larvae as a project to teach the importance of life to his child. The next year, those beetles started to breed, and the cycle continued as their numbers increased. After he bred 30 beetles, he started giving them away to the people around him for them to keep as pets. He soon realized that giving away those beetles was an excellent tool to improve his communication skills.

If he finds out that a superior or subordinate at work likes keeping beetles as pets, he will give them one. Also, if he finds out that they are a fellow beetle breeding enthusiast, he will trade suitable breeding specimens. The range of opportunities for Mr. Nojiri to communicate with others has increased to include local neighborhood stores, kindergartens, and train stations.

One day, when he was returning from visiting his family's gravesite, he rescued a stag beetle and is currently using it for breeding.
As he can't release it back into the wild and can't simply abandon it, he considers it to be his destiny to raise it as a new pet. Will this stag beetle also increase his opportunities to communicate with other people in society?

▲Mr. Nojiri and his family checking out his beetles.

▲Mr. Toyoda, a subordinate of Mr. Nojiri who was given a pet beetle.

Information contained in the articles are as of the date of publication, but may be subject to change without prior notice.

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